Glossary Entry

Marketing > Promotion

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Subtopics:  Sales, Marketing communications, Public Relations, Advertising , Online tools

Learning Objectives:

Undergraduate students should be able to 
  1. Describe elements of traditional promotion 
  2. Compare the advantages and disadvantages of promotional methods
  3. Match promotion content and methods to consumer segments
  4. Provide examples of social marketing campaigns
  5. Describe how market segmentation is used to position and sell products in target markets
Graduate students should also be able to
  1. Describe the communication cycle
  2. Explain social marketing and how it differs from traditional marketing campaigns
  3. Identify sources of data and methodological approaches to measuring the impact of promotion
  4. Evaluate the relative effectiveness of alternative promotional strategies
Created By: Gerod Blue 12-18-2012
Last Updated By: Gerod Blue 12-18-2012
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